Sony PlayStation

An invitation ‘for the players’.

Over many years and exciting collaborative projects, Sculptivate partnered with Amplify to conceptualise and deliver experiences across the globe for Sony PlayStation.

From L.A. to London, we launched PS Vita to the world. We designed pop-up brand experiences, built around the concept of scenes and sets, that players would step into to engage with the much awaited product. Playing with colours, fret-cut patterns, and black framing lines, the landscape of sets provided a whimsical backdrop for fans to explore and interact.

The PS4 lounge, a series of living room settings for enthusiasts, was a salutation to the console itself, recalling its angled volume and striking blue line throughout the space.

At the renowned Paris Games Week, we designed for several consecutive years a series of stands and conference style presentations – bringing to life the brand’s newest and most loved games for thousands of fans daily from around the world.

At the renowned Paris Games Week, we designed for several consecutive years a series of stands and conference style presentations – bringing to life the brand’s newest and most loved games for thousands of fans daily from around the world.

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