Neom exhibition

A showcase of cutting-edge architecture and urban planning.

We designed an exhibition environment featuring work from the world’s leading architects for an international competition.

For the concept, the inspiration drew on the natural beauty and aesthetics of the surrounding environment – looking specifically to the Aqaba Reef. The themes developed focused on creating a language nodding to coastal design. Drawing on the geometry of the shell, we translated its graphic pattern into plan form, creating a dynamic topographic landscape.

The intention was to enable the layout to be flexible and adaptable. Built on a modular system, the various zones could be re-located or re-orientated around the circular space at the center of the experience. To highlight the outstanding creations on display, we opted for a dark monochromatic tone complemented by a mix of impactful beams and softer washes of light.

The dramatic landscape of agile display systems provided a striking backdrop that enhanced the presentation of the works without overpowering them. .

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