The brief was to create a photographic exhibition around the emotional connection and stories people have with their Cartier Icons.

We created a concept taking guests through 4 spaces, ‘Legends’ with oversized black and white prints from the Cartier archives, ‘Inspiration’ with a film created by Mary McCartney and a reflection of 7 new Cartier faces.

‘Studio’ where guests themselves are photographed in the studio and 'Encounters' where their portrait and story were placed in a digital gallery space.

Creating an ever-changing tapestry of portraits.