Chanel ‘Tweed Gala’

A coming together of history and artistry.

For the culmination of Chanel’s Tweed High Jewellery Collection launch, we orchestrated two exclusive dinners at the British Museum which provided an elegant and immersive experience, aligning with Chanel’s ethos of artistry, history, and sophistication.

Guests were welcomed via a lavish reception in the Egyptian galleries, where guides from the museum shared their knowledge of the stunning artefacts in this world-renowned collection.

The evening continued with a formal dinner held in the stunning Great Court, showcasing the museum’s iconic architecture and creating an unforgettable backdrop for Chanel’s High Jewellery collection.

Highlights of the evening included a special performance by Kylie Minogue, who entertained guests before they transitioned into an afterparty held in the museum’s iconic grand entrance.

Sculptivate designed the gala and managed the event logistics for 320 guests, ensuring that each element - from the reception to the afterparty - was perfectly aligned with Chanel’s tone, messaging and the ultimate sophistication of its high jewelry launch.

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