Dior's Carousel of Dreams
Saks Fifth Avenue, New York
Sculptivate worked with Christian Dior’s in-house design team to realise The Carousel of Dreams, an extraordinary sculptural installation coming to life at night through an experience of illumination and sound.
![](https://sculptivate.co.uk/assets/volumes/projects/diors-carousel-of-dreams/_standard/L1260033.jpg)
An ode to the magic of creation, the building’s ten-story-tall façade was transformed through large scale astrological and nature-themed Dior symbols.
![](https://sculptivate.co.uk/assets/volumes/projects/diors-carousel-of-dreams/_standard/3P2A6299.jpg)
As Dior’s technical consultants and project management team, we worked closely to make the visionary design a reality. Starting from a hand-drawn sketch, we led rapid design and development phases, bringing together expertise from Europe and the States.
![](https://sculptivate.co.uk/assets/volumes/projects/diors-carousel-of-dreams/_standard/CHRISTIAN_DIOR___SAKS_SLIDESHOW3_veyewu.jpg)
![](https://sculptivate.co.uk/assets/volumes/projects/diors-carousel-of-dreams/_standard/CHRISTIAN_DIOR___SAKS_SLIDESHOW1_qfjlmv.jpg)
Despite the compressed timeline, we explored innovative engineering processes including specialist metal forming and, ultimately, layered an astounding 250,000 pixels of programmable LED.
![](https://sculptivate.co.uk/assets/volumes/projects/diors-carousel-of-dreams/_standard/L1260175.jpg)
We were honoured to play our part in Dior’s incredible journey, delivering a unique blend of artistry and technical innovation, in a genre-defining installation.
Photography by Paul Vu