A tunnel cut entirely from mirrors

To launch Chanel’s new fragrance, Gabrielle, sculptivate was entrusted to transform an empty retail space on London’s New Bond Street.

The launch space was inspired by the form and colour of the perfume bottle — a vision of gleaming surfaces in hues of gold.

Our role was to install and implement the space, bringing to life the vision of Chanel’s visual merchandising team.

The design focus was a 10-metre mirrored tunnel, a dazzling multi sensory experience of reflection, sound and scent for visitors to experience and share.

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